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CHOOSING A MARKETING STRATEGY: INFLUENTIAL & INNOVATIVE TRENDS IN 2013
2013 saw many unforgettable moments; drama with Obamacare, the exceedingly popular iPhone 5S, Miley Cyrus’ risqué exhibition at the VMAs, and an unprecedented shift toward innovative marketing...
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Marketing for Re-Emerging Brands
For anyone who has seen Bridesmaids, the debate about changing and growing presents a very serious conundrum; do we have to change to grow? Consider this now, in the context of marketing. If a brand...
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Generating Buzz: Agencies Do It Right
Consumers are saturated with advertisements in all forms; experts estimate an average New Yorker is exposed to over 5,000 advertising messages per day! The ability to generate brand recognition or...
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